- Protocol increases the effect of the networking activities of an organisation. Protocol gives a professional structure to relationship management, to achieve access to the ‘right’ networks and a reciprocal relationship with the most valued stakeholders.
- Protocol deepens relationships. In our world there is so much focus on pragmatism in building relationships – protocol focuses on the common ground to gain value.
- Protocol can be used as a valuable tool in a post COVID-19 era, where the need for space and time to build real and authentic relationships is well understood.
As paradoxical as it may sound, the framework of protocol actually doesn’t limit space, it creates it. By ensuring a smooth organisation, participants in an event and especially those acting as host, can focus on the content of the event without having to worry about the unexpected.
Protocol also has a symbolic value. The events and rituals, for example, of the formal start of the parliamentary year and The Queen’s Speech in the United Kingdom are meant to symbolise the democratic values of the country. This is the case at every ceremony that more or less follows the same pattern, like the exchange of rings and vows at weddings or the receiving of a diploma at a graduation ceremony. Symbols add meaning to the community’s values but also credibility, strength and often also beauty.
Source: Protocol to Manage Relationships Today (Amsterdam University Press, 2020)
Protocol to Manage Relationships Today: Modern Relationship Management Based Upon Traditional Values (Amsterdam University Press, 2020) explains the value of protocol for non-profit and for-profit organisations. The book presents an innovative view of the value of protocol in our 21st century; a method to build strong networks of authentic reciprocal relationships.
Order the book here.
