Protocolbureau supports professional relationship building
We are Europe’s leading protocol and relationship management expert; our approach guarantees that the relationship with the most valued stakeholders is strengthened
How to ensure strong relationships in these challenging times? What role does a modern application of the protocol play in the development of professional relationship management? How is a measurable effective online or offline meeting with the most valued stakeholders or any other VIPs structured? How do we ensure that our network activities better align with our strategic objectives? How to improve our internal cooperation concerning our networking activities?
Protocolbureau supports the development of a professional relationship management; after an intensive scan of the current situation, a group of the most relevant internal stakeholders are guided through the concrete steps needed to further professionalise relationship management. In close coordination a plan will be dealt with and the implementation of the new relationship management will be executed.
We guide the development of effective online or offline high-level networking meetings where authentic and reciprocal relationships are developed. The goal is to have the meeting with the most valued stakeholders contribute measurably to the strategic objectives of the organisation.
The tailor-made training programmes of Protocolbureau are inspiring and interactive. In addition to an explanation of our unique vision on relationship management (and the role of protocol in building strong relationships), our training programmes consist of real-life business cases, discussions and/ or group assignments.
ISRM, the Institute of Strategic Relationship Management, is our sister organisation. ISRM is an expert in relationship management; the holistic and comprehensive approach of ISRM ensures that a network makes a tangible contribution to achieving the targets. It is based on structuring the entire relationship management; one policy from strategy to implementation.
ISRM is the initiator of this book about relationship management, published by Amsterdam University Press in 2019:
‘It’s all about knowing something about someone you normally would never know. It’s about creating a mutual understanding and it is about trust. You need to go deep, to develop a successful cooperation.’
In essence, protocol has always been about optimising relationships by maximising personal attention and systemising logistics. Protocol enables the staging of the personal encounter. In a world where personal attention has become scarce and technology a facilitator for rules and procedures, protocol management provides us with a unique vision in which personal time is the greatest good we can give to someone. It is the modern currency of relationships.
Protocol:
- Increases the effect of the networking activities of an organisation. Protocol gives a professional structure to relationship management, to achieve access to the ‘right’ networks and a reciprocal relationship with the most valued stakeholders.
- Deepens relationships. In our world there is so much focus on pragmatism in building relationships – protocol focuses on the common ground to gain value.
- Can be used as a valuable tool in a post COVID-19 era, where the need for space and time to build real and authentic relationships is well understood.
Protocol to Manage Relationships Today: Modern Relationship Management Based Upon Traditional Values (Amsterdam University Press, 2020) explains the value of protocol for non-profit and for-profit organisations. The book presents an innovative view of the value of protocol in our 21st century; a method to build strong networks of authentic reciprocal relationships.
Order the book here.
