The book presents an innovative view of the value of protocol in our 21st century; a method to build strong authentic networks of reciprocal relationships.
In essence, protocol has always been about optimising relationships by maximising personal attention and systemising logistics. Protocol enables the staging of the personal encounter. In a world where personal attention has become scarce and technology a facilitator for rules and procedures, protocol management provides us with a unique vision in which personal time is the greatest good we can give to someone. It is the modern currency of relationships.
The book describes the successful application of contemporary protocol to build strong relationships by, among others, the Dutch King and the Portuguese President, at the Royal Wedding of Prince Harry to Meghan Markle and at the World Press Photo awards show. In the book Dutch fashion and lifestyle expert Maik de Boer explains the value of protocol in the world of fashion and in the book the protocol of the famous Berlin techno club Berghain is described.
The book does not present protocol as a rigid system of rules, but as a flexible method. Protocol in the 21st century is mainly about balancing tradition and modernity; if the rules of the protocol are applied too strictly, the event will be too formal and uncomfortable. Too casual and too little focus is also not good and applying too few rules leads to chaos. Also, too many symbols will make people laugh and if there is no symbolism we will not be able to recognise the story and/or understand why we are attending the event.
The authors of Protocol to Manage Relationships
Many organisations are currently making the transition to a more flexible network organisation where effective internal and external cooperation must be redesigned. An engaged stakeholder network is a prerequisite for (business) success, but the development of professional relationship management is a relatively new discipline and can be complex.
The publication shows that protocol:
- Increases the effect of the networking activities of an organisation. Protocol gives a professional structure to relationship management, to achieve access to the ‘right’ networks and a reciprocal relationship with the most valued stakeholders.
- Deepens relationships. In our world there is so much focus on pragmatism in building relationships – protocol focuses on the common ground to gain value.
- Can be used as a valuable tool in a post COVID-19 era, where the need for space and time to build real and authentic relationships is well understood.
The book describes how proven values fit perfectly into today’s society, where modern organisations want to build effective relationships and communities.
- The launch on Tuesday 10 November (in English) with the authors of the book and Ella Robertson, Managing Director of One Young World, who wrote the foreword, and François Brunagel, former Head of Protocol of the European Parliament, who also contributed;
- The launch on Thursday 12 November (in Dutch) with the authors of the book and Maik de Boer, who was interviewed for the book about fashion and lifestyle.