Middle Eastern etiquette & protocol expert
Israa Shaheen is an etiquette and protocol expert, guiding individuals through the complexities of social and professional interactions with confidence and grace. Her journey began in 2015 when she transitioned from her full-time job to fully invest herself in the world of etiquette and protocol. Since then, she has successfully led projects across the GCC, specialising in executive clientele, government entities, and royal households.
Born and raised in the UAE, Israa holds a master’s degree in Leadership and Human Resources Management. She continues to expand her knowledge through various certifications, including Associate Certified Coach (ACC) by the International Coaching Federation, Herrmann HBDI® Certified Practitioner and a Masterclass in Modern Protocol from Protocolbureau in the Netherlands.
Grounded in her upbringing in the UAE and deep understanding of regional values, Israa specialises in the business culture of the GCC, designs her training courses and workshops that blend international standards with local customs and beliefs, and believes that this unique perspective enriches the experiences of individuals and organisations seeking a deeper understanding of the region’s intricacies.
As a sought-after speaker, she shares her expertise in etiquette, protocol, cultural nuances, and diplomacy through engaging sessions that equip her audience with essential tools for success in a diverse business landscape. Her ability to seamlessly integrate Middle Eastern insights into her presentations fosters a deeper connection between participants and their professional environments. Israa’s approach sets new standards in the industry, earning her recognition as a thought leader. Her impactful sessions leave a lasting impression, empowering individuals to enhance their professional skills and intercultural competence.