Expert on corporate image and protocol
Isabel Amaral is one of the most renowned Portuguese experts on corporate image, cross cultural communication and protocol. She has been invited to give lectures in four continents, as well as being a keynote speaker at international congresses in Portugal, Spain, Brazil, France, Argentina, Hungary, France, United Kingdom, Paraguay, Peru and the Russian Federation.
In recent years, she has developed outstanding executive trainings coaching in Portugal, Austria, Belgium, Brazil, Cape Verde, France, Namibia, Netherlands, Spain, Belgium, Angola, the Russian Federation and the People’s Republic of China.
Isabel holds a master’s degree in international relations (Lisbon University), and has given classes at the Portuguese Diplomatic Institute since 1998, and at several universities in Portugal, Spain and Brazil. She is currently a researcher at the Instituto do Oriente (University of Lisbon) and a masterclass teacher at Protocolbureau, in The Netherlands.
She is the author of two books in Portuguese: Imagem e Sucesso and Imagem e internacionalização and a contributor to Encyclopaedia of International Relations (Leya, D.Quixote); she is also a co-author of Protocol to Manage Relationships Today (Amsterdam University Press), as well as other Portuguese, Brazilian and Spanish books.
She is the founder of APOREP – the Portuguese Association of Protocol Studies – and was president from 2005-2022; she now holds the position of President Emeritus of APOREP.