About us

In essence, protocol has always been about optimising relationships by maximising personal attention and systemising logistics. Protocol enables the staging of the personal encounter. In a world where personal attention has become scarce and technology a facilitator for rules and procedures, protocol management provides us with a unique vision in which personal time is the greatest good we can give to someone. It is the modern currency of relationships.

Protocolbureau has been providing support with the development and implementation of networking meetings at the highest level for more than 25 years. We have experience in all aspects of the high-level meeting.

These high-level networking meetings are preferably not a one-off initiative, but part of structural policy. A structured approach, or professional relationship management, is a support that we provide with our sister organisation the Institute of Strategic Relationship Management.

Our vision on building relationships is described in our books Protocol to Manage Relationships Today and Managing Authentic Relationships, published by Amsterdam University Press.

This vision is also a topic at our (in-person and online) training programmes; learn how to use protocol to strengthen professional relationships at the highest level and become the protocol and relationship management expert of your organisation.

Protocolbureau; founded in 1996

Protocolbureau was founded in 1996 by students of Hotelschool The Hague university. Our first assignment was the Franklin D. Roosevelt Four Freedoms Awards to His Majesty the King of Spain.

In preparation for this awards ceremony, the Master of Ceremonies of Her Majesty Queen Beatrix of the Netherlands gave us a lecture about protocol and a few years later he asked us to assist him at the Royal Weddings and State Funerals in The Netherlands. With this, Protocolbureau became a leading protocol expert.