• Protocolbureau

Protocolbureau supports professional relationship building

We are Europe’s leading protocol and relationship management expert; our approach guarantees that the relationship with the most valued stakeholders is strengthened

Learn how we support organisations in building strong professional relationships

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Follow one of our protocol and relationship management training programmes

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Find here more online information about protocol and relationship management

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In essence, protocol has always been about optimising relationships by maximising personal attention and systemising logistics. Protocol enables the staging of the personal encounter. In a world where personal attention has become scarce and technology a facilitator for rules and procedures, protocol management provides us with a unique vision in which personal time is the greatest good we can give to someone. It is the modern currency of relationships.

The book Protocol to Manage Relationships Today

Our innovative view is described in this book about
the value of protocol to build strong networks of authentic reciprocal relationships

Protocol to Manage Relationships Today: Modern Relationship Management Based Upon Traditional Values (Amsterdam University Press, 2020) explains the value of protocol for non-profit and for-profit organisations. The book presents an innovative view of the value of protocol in our 21st century; a method to build strong networks of authentic reciprocal relationships.

Order the book here. 

 

Protocolbureau works for several European and Middle Eastern Households of Royal Families, ministries of foreign affairs, diplomatic schools, cultural organisations, charitable institutions, international organisations (UN, AU, EU), major events in the world of sport, awards ceremonies and top-level corporate networking events.

BASED IN The Netherlands, OPERATING AROUND THE WORLD

What is the value of protocol in developing effective meetings with the most valued stakeholders? What is the value of protocol in accessing the right networks? How to build strong relationships in these challenging times? How to ensure the networking activities are contributing to obtaining our strategic goals? How do we best work together internally to achieve this goal?

Protocolbureau supports professional relationship building at the highest level; our expertise guarantees that the relationship with the most valued stakeholders is strengthened.

Our vision on building relationships is described in our books Protocol to Manage Relationships Today: Modern Relationship Management Based Upon Traditional Values and Managing Authentic Relationships; Facing New Challenges in a Changing Context, published by Amsterdam University Press.

This vision is also a topic at our training programmes in Amsterdam, Brussels, Doha and The Hague; learn how to use protocol to strengthen professional relationships and become the relationship management expert of your organisation.

Protocolbureau
Franklin D. Roosevelt Four Freedoms Awards

Protocolbureau;
founded in 1996

Protocolbureau was founded in 1996 by students of Hotelschool The Hague university. Our first assignment was the Franklin D. Roosevelt Four Freedoms Awards to His Majesty the King of Spain. In preparation for this awards ceremony, the Master of Ceremonies of Her Majesty Queen Beatrix of the Netherlands gave us a lecture about protocol and a few years later he asked us to assist him at the Royal Weddings and State Funerals in The Netherlands. With this, Protocolbureau became a leading protocol expert.

Our network of top-level experts:

Foremost Portuguese expert on protocol and corporate image Isabel Amaral
Dutch fashion and lifestyle expert Maik de Boer
Momice Event Software CEO Rutger Bremer
Former European Parliament Head of Protocol François Brunagel
British etiquette and modern manners expert Jo Bryant
The English Manner CEO William Hanson
ICC's former Head of Protocol Bengt-Arne Hulleman
Stage Manager Rebecca van Leeuwen
Former BBC newsreader Diana Mather
Behavioral and non-verbal communications expert Anne-Maartje Oud
Netherlands number one etiquette expert Jan Jaap van Weering
The former Head Ushers at the Dutch Royal Weddings Jean Paul Wijers

Want to know more about protocol and building relationships?

‘It’s all about knowing something about someone you normally would never know. It’s about creating a mutual understanding and it is about trust. You need to go deep, to develop a successful cooperation.’

 

FRANCESCO ANTONIO CAMPAGNA, PROTOCOL OFFICER PRESIDENT OFFICE UEFA (SWITZERLAND)

“If you work in protocol I highly/definitely recommend taking the next course, it was an invigorating/invaluable experience. Thank you Protocolbureau!”

MARTIN VAN PERNIS, FORMER CEO SIEMENS (THE NETHERLANDS)

“Protocolbureau is the number one expert on protocol. The bureau was involved in the organisation of many Royal events and official ceremonies. Together with the Institute of Strategic Relationship Management, Protocolbureau transformed classic protocol into a contemporary version of relationship management.”

MIRELLA EL KHOURY BOUTROS, PRESIDENTIAL PALACE BEIRUT - PROTOCOL AND PUBLIC RELATION DIVISION (LEBANON)

“The Protocolbureau masterclass are three intensive and interactive days attended by a truly international group of participants: I have met people from all over the world!”

NOORTJE GORTER, FORMER EXTERNAL RELATIONS COÖRDINATOR WORLD PRESS PHOTO (THE NETHERLANDS)

“Protocolbureau gives me peace of mind. They take good care of my guests.”

CLAIRE STASSART, SERVICE DU PROTOCOLE COMMISSION EUROPÉENNE (BELGIUM)

“The Protocolbureau training is very useful for anyone organising protocol events: conferences, formal lunches or dinners, official visits….” 

BENNO TEMPEL, DIRECTOR ART MUSEUM THE HAGUE (THE NETHERLANDS)

“Protocolbureau supported us at the opening of the Mondriaan Year 2017, a festive activity attended by HM the King. The expertise and years of experience of Protocolbureau contributed largely to the success of the opening. It gave us the confidence that this important moment would be a success.”

Order our book about networking and relationship management:

Managing Authentic Relationships; Facing New Challenges in a Changing Context This book about relationship management focuses on building and managing a strong network and reciprocal relationships for the entire organisation by implementing a professional relationship management approach at strategic, tactical and operational level.

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